Sticker Price

Definition

• This shows the base price, the manufacturer's installed options with the manufacturer's suggested retail price (MSRP), the manufacturer's destination charge and the fuel economy (mileage). It is the Monroney label affixed to the car window and is required by federal law. The label may not be removed by anyone other than the purchaser.

Synonyms
recommended retail price, list price, suggested retail price

Acronyms
RRP, MSRP

Related Terms and Acronyms

• Base Price — Definition,
  • The cost of a car without options. This price includes standard equipment and the manufacturer's warranty.
• Blue Book — Definition,
  • Formally, it refers to the Kelley Blue Book, an industry guide dealers use to estimate wholesale and retail vehicle pricing.
• Book Value — Definition,
  • The value of a property, item or company as a capital asset based on its cost plus any additions, subtracting depreciation.
  • A valuation method determined by taking the original cost of an asset and subtracting any depreciation, impairment or amortization costs.
• Capitalized Cost — Definition,
  • A leasing term that refers to the price of the car. The lower the capitalized cost, the lower the monthly lease payment. The cap cost is negotiable and can be reduced by a cash down payment, trade-in or a manufacturer's rebate; it can be increased by the loan acquisition fee or costs left over from a previous lease.
• Destination Charge — Definition,
  • A fee charged for transporting a vehicle to the dealer from the manufacturer or port of entry. This charge is passed on to the buyer without any mark-up.
• Extended Warranty — Definition,
  • A service contract that covers certain vehicle repairs or problems after the manufacturer's or dealer's warranty expires. Extended warranties are sold by vehicle manufacturers, dealers, and independent companies. With a new vehicle, the extended warranty must be purchased by the end of the first year of ownership.
• Manufacturer's Suggested Retail Price (MSRP) — Acronym,
  • Stands for Manufacturer's Suggested Retail Price. It represents the manufacturer's recommended selling price for a vehicle and each of its options.
• Rebate — Definition,
  • A manufacturer's reduction on the price of a car as an incentive to buyers. Rebates appeal to people with no credit or less-than-perfect credit who cannot qualify for the lowest-rate loan. A rebate may also appeal to first-time buyers who don't have a lot of cash for a down payment or another car to trade in.